Andy Plesser interviews Rob at Beet.TV roundtable
It is an exciting time to be in the online video field. After 17 years of working with interactive video in some form online, it is a pleasure to have the technology starting to catch up with the user demand. Now the fun starts as we, as an industry, need to deliver. The audience is there. To me, search is the first step, as they have to find the content. Andy Plesser wanted to discuss that point after the Beet.TV roundtable last week.
“Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week’s Beet.TV online video round table in New York. ”